Fire Island Beer Company

I couldn't resist a purchase of Fire Island Lighthouse Ale in Whole Foods. I work in Marketing and am a sucker for Marketing! Even the tag line, "Craft Beer from the other New York," is this brewer a marketer? Guaranteed tap space in all the Fire Island bars anyway! It was ok if I had to drink a mellow beer, or bring a 6 pack to a party of non beer drinkers, but for a beer snob like me, at least I like the packaging.